Area Director, North Bay Small Business Development Center (SBDC)

About the role

Each SBDC Area is seeking a dynamic, externally focused Area Director with strong business development, partnership cultivation, and relationship-driven leadership skills. The Area Director serves as the primary ambassador and growth driver for their respective Area of the NorCal SBDC territory—responsible for expanding visibility, strengthening partnerships, increasing client flow, and delivering measurable economic impact. This role is ideal for a leader who thrives in the community, builds trusted relationships, and positions organizations as central regional resources. Please specify which Area(s) you are applying for in your cover letter.

$95,000 – $155,000 a year

Health insurance, Retirement plan, Paid time off, Vision insurance, Dental insurance, Life insurance

Full-time

Weekends as needed, Evenings as needed

San Rafael, CA 94901

What the role requires

• KEY RESPONSIBILITIES
• Business Development, Partnerships & Outreach
• ● Position the Area SBDC as a trusted, go-to resource for entrepreneurs, funders, and regional stakeholders
• ● Lead and execute strategic outreach and relationship-building efforts to maintain and expand the area’s presence and referral pipeline of small businesses
• ● Cultivate and maintain strong partnerships with lenders, local governments, chambers of commerce, economic development agencies, nonprofit organizations, educational institutions, and community-based partners
• ● Actively generate and manage partner channels that drive consistent client engagement and capital access outcomes
• ● Represent the Area SBDC at community events, conferences, stakeholder meetings, and public forums
• ● Collaborate closely with NorCal SBDC leadership and peer SBDC areas on regional and statewide initiatives
• Strategy, Programs & Client Services
• ● Ensure SBDC services remain responsive, innovative, and aligned with regional economic priorities
• ● Plan, oversee, and evaluate delivery of advising, training, and referral services across designated area counties
• ● Develop and implement client acquisition strategies that expand reach into diverse and emerging entrepreneurial communities
• ● Personally provide one-on-one advising to clients, including startups and growing firms, with emphasis on capital readiness, growth strategy, and sustainability
• ● Adopt and advance outcomes related to client access to capital, job creation, and business growth
• ● Conduct joint monthly or biweekly meetings with host leadership to strengthen coordination, align program priorities and shared objectives, and identify new collaboration and partnership opportunities.
• ● Conduct joint monthly meetings with Neighborhood Branch leadership to align priorities, oversee office hours, events/trainings, and ensure high-quality, impactful service delivery.
• Operations & Performance
• ● Lead center operations to meet or exceed annual performance and business impact goals
• ● Manage budgets, contracts, and resource allocation
• ● Supervise, train, and evaluate staff and contracted advisors; foster a high-performance, results-oriented team culture
• ● Develop and manage the center’s annual work plan in alignment with NorCal SBDC strategic priorities
• ● Ensure compliance with SBA, GO-Biz, and grant requirements, including accurate reporting and data tracking
• System & Regional Coordination
• ● Coordinate closely with NorCal SBDC regional headquarters and Cal Poly Humboldt Sponsored Programs Foundation
• ● Participate in regional planning, meetings, and leadership activities
• ● Represent Area regional interests within the broader SBDC network
• ● Maintain a comprehensive tracking system to monitor targeted engagement with municipalities, chambers, lenders, legislative offices, and corporate partners, including outreach progress, partnership development, and measurable outcomes.
• KNOWLEDGE, SKILLS & ATTRIBUTES
• The ideal candidate brings:
• ● Strong understanding of entrepreneurial ecosystems, capital access, and regional economic development
• ● Proven experience in business development, partnership building, or external-facing leadership roles
• ● Demonstrated ability to build trust and credibility with senior-level executives, lenders, and public-sector leaders
• ● Experience delivering or overseeing advisory services, consulting, or client-based programs
• ● Excellent public speaking, communication, and relationship-management skills
• ● Strong operational, project management, and performance-management capabilities
• ● Budget management experience and comfort working in grant-funded environments
• ● Experience with or interest in institutional fundraising and sponsorship development
• ● Proficiency with common productivity tools and client management systems
• PREFERRED QUALIFICATIONS
• Preference will be given to candidates who demonstrate the following:
• ● A Master’s degree in business, economics, education, communications, or a closely related field; or an equivalent combination of education and experience.
• ● Prior experience working for a Small Business Development Center.
• ● Prior direct business consulting, training or teaching experience.
• ● Prior experience working within the business community, economic development programs, and/or small business ownership.
• MINIMUM QUALIFICATIONS
• ● A Bachelor’s degree in business, economics, education, communications, or a closely related field; or an equivalent combination of education and experience.
• ● At least five years of management-level experience.
• ● Must be able and willing to travel overnight multiple times per year.

About the employer

The Northern California Small Business Development Center (NorCal SBDC) is one of the nation’s largest economic development networks, serving 36 counties and playing a pivotal role in the region’s economic development ecosystem. Through coordinated efforts across Northern California, NorCal SBDC connects entrepreneurs with the resources and support they need to launch, grow, and strengthen their businesses.

As one of eight of the NorCal SBDC Areas, each Small Business Development Center (SBDC) serves a pivotal role in the region’s economic development ecosystem, supporting entrepreneurs and growing companies throughout each regional area. The center delivers high-impact 1:1 advising, access to capital, strategic resources, and targeted training programs to strengthen and serve our small business communities.

All SBDC Areas are part of the Northern California SBDC Network, hosted by Cal Poly Humboldt Sponsored Programs Foundation, and funded through the U.S. Small Business Administration (SBA), California Governor’s Office of Economic Development (GO-Biz), and other public and private sources.

Each SBDC Area will oversee all SBDC services conducted within one of eight multi-county areas. The eight service territory areas are included below.

SBDC Area Territory & Counties Served

1 REDWOOD COAST: Del Norte – Humboldt – Lake – Mendocino – Trinity

2 NORTH STATE: Butte – Colusa – Glenn – Lassen – Modoc – Plumas – Shasta – Siskiyou – Tehama

3 NORTH BAY: Marin – Napa – Solano – Sonoma

4 SACRAMENTO: El Dorado – Nevada – Placer – Sacramento – Sierra – Sutter – Yolo – Yuba

5 SAN FRANCISCO: San Francisco

6 EAST BAY: Alameda – Contra Costa

7 SILICON VALLEY: San Mateo – Santa Clara – Santa Cruz

8 SAN JOAQUIN: Alpine – Amador – Calaveras – San Joaquin